2020 will go down in history as one of the world's most challenging times due to the deadly Corona Virus (COVID-19).  Everyone was affected one way or another and many found themselves working from home or jobless.  That's when the idea of GRUMPY Bait Company was conceived by Martin (Marty) Draeger, also founder of the popular fishing app - FISHBUOY Pro.

The recreational industry, including fishing, had seen a significant increase in demand as a result of COVID-19.  Fishing stores, outdoor recreational manufacturers were not able to keep up with demand and overseas products were not making it across the borders.  North America leaders asked Canadians and Americans to step up and fill the supply gap - that's just what we did!

As a passionate angler and entrepreneur, Marty decided to start pouring soft plastic baits from his garage to meet the demands from local fishing retailers.  Within a few weeks, Marty hand-designed 3X goby, 3X paddle tail, 1X shad, 1X minnow and 1X crayfish soft plastic baits.  Local bait stores couldn't wait to get their hands on the baits partially due to lack of availability but mostly due to the fact nobody made goby-style baits that were anatomically correct and available in so many amazing and realistic color profiles. 

Today, GRUMPY Bait Company is recognized as the leader in innovative goby baits and currently offers more styles and colors than any fishing manufacturer in the world!  While many competing companies are trying to get on the goby bandwagon, GRUMPY Bait Company(GBC) leads the way in original design, thought-leadership and local, North American manufacturing.

Today, the GRUMPY Bait portfolio is comprised of many new and original bait styles including 7x Goby, 2x Minnow, 2x Hybrid Goby/Grub, 1x Leech, 1x Worm, 1x Ned-Worm, 1x Crayfish and 1x Hybrid Paddle-Tail.

At the core of our company is the belief we can help novice and expert anglers catch more fish. As a result, in addition to offering original baits, we help anglers with a full line-up of custom terminal tackle, apparel and helpful tips and tricks online!

IF YOU LOVE FISHING AND SUPPORT LOCALLY MADE, ORIGINAL PRODUCTS, GIVE OUR BAITS A TRY.  AS MANY OF OUR CUSTOMERS SAY, YOU WON'T BE DISAPPOINTED!

Goby Bait Specialists

16 BAIT STYLES

7X Goby styles,  2X Hydrid Goby/Grub styles, 2X Minnow styles, 1X Crawdaddie style, 1x Leech, 1x Worm, 1x Mid-West Finesse (NED), 1x Paddle Tail Trailer. See them all HERE

25+ DEALERS

We are continuously expanding our Dealer Network to service markets across North America.  Contact us to become a retailer CLICK HERE.

100% ORIGINAL

We take pride in knowing all our baits were designed in-house.  Using advanced 3D modeling software, we integrate our understanding of fish biology and hydrodynamics to create truly innovative bait styles.

100% MADE IN CANADA

Our baits are 100% made in Waterloo, Ontario, Canada. Our materials are sourced from companies across North America.

IF THE FISH AREN'T BITING. DON'T GET MAD. GET GRUMPY!